To wit, here are some trends and forecasts you can exploit. Companies have various ways to tap into Instagram’s global audience to grow their business. With success comes revenues, and user spending on Instagram ads is 23% higher than that of the world’s biggest social networking site, Facebook.Īlso, if you need a worldwide audience, 88% of Instagram users live outside the US (Hootsuite, 2021).
For this reason, among others, 89% of marketers consider Instagram as the most important platform for influencer marketing (Sprout Social, 2020). Thus, i f your company is one of the 25 million+ business profiles, you should know that over 200 million Instagrammers have probably visited your business at least once a day (Hootsuite, 2021).Īs for retail, 83% of people say that the platform is where they discover new products while 80% admit that it helps them decide which products and services to buy (Facebook, 2019). In fact, two in three users believe that the social network enables brand interaction. What’s more is 90% of Instagram users are following businesses on the network (Instagram, 2021) and most of them interacting with brand accounts. By the end of 2021, that number will soar to 1.07 billion and is projected to reach 1.18 billion in 2023. Instagram data shows that the platform commanded a whopping 1 billion+ active accounts worldwide in 2020, with the COVID-19 lockdowns adding 186.3 million new users (eMarketer, 2020). So, it might be worth looking at Instagram trends for businesses to see whether you’re ahead of the game. Aside from this, you should also consider the factors that go into building and managing an influencer-level business account such as finding a good social media monitoring software. With this knowledge, you can optimize the reach of your Instagram page and, by extension, the reach of your business. Whether you’re just starting to build your presence on Instagram or have gained a considerable account following over the years, it pays to understand how this platform is evolving. So, it looks like Instagram is on the road to becoming a formidable ecommerce site. There’s also the added context of more people stuck with their mobile devices, thanks to COVID-19. Furthermore, the platform evolved to support its growing business accounts. To start, the platform has innovated tools that enable users to create interactive and fresh content. In 2021, Instagram trends are all about authentic content, influencers, visual effects, creativity, videos, Stories, Reels, and shopping.
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